I’m not going to answer that question with a definitive yes or a no.  I think the choice is totally up to the individual.  However what I will tell you is that people love themes – especially when it comes to scrapbooking.  If you decide to go with a theme – market the heck out [...]

There are many different ways to market your Digi-Scrap businesses.  Some are going to cost you a money investment while others may cost you nothing but time. A “Blog Hop” is a free option that you can use to announce your products and services and it just takes a little bit of your time to [...]

Social Media is still a fairly new way to market your products and build business recognition.  I’ve seen many, many digi-scrap professionals using social media sites such as Facebook and Twitter to announce sales, “talk up” the activity on their sites, and highlight their members, etc. Most folks are telling me they are indeed seeing [...]

Drive extra holiday sales by solving customers’ challenges. Make sure you’re first with the answer when your customers’ holiday buying dilemmas arise.
Your Customers are Ready to Buy!
The holiday season is one of the times of year when you don’t actually have to stimulate customer spending.  People are already looking for gift giving ideas and they [...]

Here’s a few more holiday marketing ideas for you:
Idea One: If your digi-scrap business has an offline side to it, pitch your holiday gift suggestions to newspapers now! October and Novemember are the months when newspapers are at work on the editorial content for their holiday gift guides.  You know – those inserts.  If you didn’t begin contacting [...]

Well it’s that time of year again when tree lots start going up in the local supermarket parking areas, in many parts of the world snow is falling, and soon people all over the globe will start asking each other what they want for Christmas. Our holiday season is upon us.  Is your business ready?
Even [...]