Icon Descriptions

The STOUI study indicated the main concern over TOU’s is that they are confusing and the meaning of words sometimes vary between TOU’s. To help alleviate confusion and clarify the meaning of terms, the STOUI includes the use of a set of graphical icons to represent the most common terms used in the digital scrapbooking industry. These icons are recognizable by color, shape, and the text displayed on them.

You can get a free set of these icons from our download center.  Also available is a set of the most commonly used key sets.

This page describes each icon and its intended purpose. We also provide this document in PDF format for you to download and use as a quick-reference guide.

	The green block icon is for product TOU policies that allow for commercial use. Commercial use is considered any activity that could result in the exchange of money or offer monetary gain to the person(s) distributing the product. – When using this icon provide clear guidance in the TOU for any specific uses allowed or not allowed. – Combine the commercial icon with the Pro-Design and or the Pro-Craft icons to simplify and clarify your provisions further. – Consider using this icon in combination with the purple “Limited” icon to clarify if there are limitations on the commercial uses allowed in the TOU.
	Use the red bar clarifier bar over this icon to indicate when no commercial use is allowed.
	The blue oval icon is for product TOU policies that are limited to personal use only. – To clarify further you may want to also display the green-with-red-bar “no commercial use” icon along with it. – If the TOU allows for personal use, but there’s a limit on how many times a piece of art can be used to create like items (greeting cards, invitations, candy wrappers, etc.) then consider adding the purple “Limited” icon as well.
	The orange double-eclipse icon is for product TOU’s that allows for professional and hobby crafters to use the digi-scrap art to create hand-crafted projects that are then sold to a third party. – This includes projects such as scrapbooks, greeting cards, and other art projects that traditionally involve printing the digital art. – Use this icon to indicate the product can be used by professional scrapbookers who create for others (S4O / S4H). – Consider using this icon in combination with the purple “Limited” icon to clarify limitations of the TOU such as number of projects the art can be used, or when allowing prints only and no digital redistribution, etc. – Always include clear language in your TOU describing the acceptable and/or unacceptable uses of the art.
	The brown double-block icon is for product TOU’s that allow digi-art designers to use the product as a tool to create their own digital art pieces for resale. – Typically, tools used for creating such art include brushes, tubes, templates, vector shapes, textures, actions, etc. – When using this icon be sure to include clear instructions in the TOU for acceptable and/or non acceptable uses. – Consider using this icon in combination with the purple “Limited” icon to clarify any special limitations of the TOU such as when derivative art pieces are limited to distribution in a flat file only.
	The yellow round icon is for TOU’s that require designer credits be given. – Consider using a copyright symbol and statement within the TOU for this product to clarify that copyrights are retained by the designer. (We have included a copyright icon in the free downloadable icon packages.) – Note: When a designer does not require credit given it DOES NOT necessarily mean they are giving up the copyrights to their art. – The only time copyrights are relinquished is when the designer specifically transfer their rights in written format.
	Use this same icon with the green “not necessary” bar across it to indicate the TOU does not require designer credits. – A green bar across an icon works in the customers favor.
	The purple triangle icon is used to show when a product TOU includes specific limitations in combination with other provisions. – It is designed to allow additional information to sit on top of it, per the designers needs. See our “Using the Purple Limited Icon” training page for specific examples of when to use this icon. – When using this icon, always provide clear instructions in the TOU for acceptable and unacceptable uses.
	You may want to consider using this icon with the green bar over it to indicate when there are no special limitations imposed on a product. – A green bar across an icon works in the customers favor.
	For your convenience we have included a gray copyright icon in the free icon package. – You may want to consider using it to clarify when you are retaining copyrights – especially when allowing commercial uses of the product. – Note: If a copyright icon is not included on product packaging or in a TOU document, it DOES NOT indicate a designer is relinquishing their copyrights. – According to the copyright laws all rights are reserved for the artist whether they use the copyright symbol or not. The only time copy rights are relinquished is when the owner of the copyrights specifically states this in writing.

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