I want to start this 4th article in the autoresponder series with a quick summary of what we’ve discussed so far.  If you missed any of the previous articles in this series, I encourage you to use the menu on the right to click back to them and get a clear understanding of the subject.  Here’s what we’ve covered so far:

Article One:  a general overview of what an autoresponder is and how you can use it to gain more money in your digi-scrap business

Article Two:  examples of methods for providing great customer service using the autoresponders you probably already have at your fingertips… and links to some additional ones I recommend.

Article Three:  an outline of the steps to take when planning a full campaign for your business, which included examples of text you can put into 8 messages in your series.  You can use a series of messages like these to increase your sales for just about any type of digi-product or service you come up with

Why use an Autoresponder to Distribute Your Newsletter?

Are you like many digi-scrap business owners - you have a newsletter you send out to your list of contacts?  Many of your peers use an autoresponder to distribute theirs and if you aren’t, you might want to reconsider.  Let me just say right up front that an autoresponder isn’t necessary to deliver newsletters.  However there are some very compelling reasons to use an autoresponder.

1.  The most powerful reason is because you can automate the mailings.  To do this you simply create your newsletter in advance, then set the autoresponder to send them out on whatever date you want. You can write your mailings weeks in advance and have them go out whether you have access to a computer or not.  It’s a great way to stay on schedule with your business activities even while you are on vacation!

2.  If you are using the aweber program that I’ve recommended in the past, you can also track click-throughs from your newsletters.  Not only does this enable you to track how many times a particular message has driven traffic to your web pages - but using it can also help you to learn about what your subscribers want and to optimize your email campaign.  If you develop a campaign with multiple messages, it will help you to track which of your messages are most effective in driving traffic to your landing pages.  Should you decide to take a different approach with your campaign of messages, you can use awebers split testing feature too.  Anytime you can use a tool to help you track how successful your advertisements are - go for it!  If you are using a different autoresponder, be sure to see if they have any click tracking options for you.  If they do - don’t miss this opportunity to learn more about your customers habits and interests!

3.  You can send your newsletters out as a follow up message, meaning you can schedule them to follow another mailing event if you want or you can broadcast them out individually.  Sending them out individually is pretty easy to understand.  You send out the newsletter let’s say the first of January to all the leads on your list.  Then you send out another one first of February to everyone on your list at that time.  If folks joined your list after the first of January, they simply start getting your newsletter starting with the February newsletter.

Using a follow up message in your autoresponder you can schedule your newsletters to go out one after the other, however many days apart you want.  For example you can have your Newsletter Issue One go out to every subscriber 1 day after they subscribe.  Newsletter Issue two is set to go to each member in the list 30 days later.  So whether the client subscribes the first day of January or the 15th of January, they will still get both newsletters - one 30 days after the other.  Since this is automatic, you don’t have to keep track of who gets which newsletter on which date.

4.  If the first 3 reasons I offered for using an autoresponder to distribute your newsletter isn’t enough - here’s one more.  Autoresponder programs make it easy for you to send in both html and plain text messages.  With so many people making the choice to recieve email messages in just one format or the other - it’s always wise to support both.  You can do this in just a couple clicks of the mouse from just about any autoresponder program worth a dime.

With so many good reasons for using an autoresponder to distribute your newsletter - why, oh why would you not?  If you are still looking for a reasonably priced autoresponder with the top-notch delivery rates and all the options you need to really create extra income — check out AWEBER.  It’s still the #1 autoresponder for digi-scrap businesses in my circle of associates.

There’s More to Come in this Series….

I still have several more recommendations for you to consider using your autoresponder for.  And set of video clips to show you some of the functions in my favorite autoresponder program.  The next article in this series will show you how to use an autoresponder to really provide a top quality product year round to every subscriber - with just a little upfront time investment on your part.  Then the autoresponder does the rest of the work for you…. forever!

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