This is the second article in the “Career Path Article Series”. In the first article I simply gave a short overview of what this set of reviews will include; a description list of career paths digi-scrappers have developed during the last couple of years.

Designing and Sales of digital scrapbook products: One of the most popular career paths in the digital scrapbooking industry tends to be a natural transition for hobbyist turn careerist.  Once a digi-scrapper gets to playing around with digital elements and papers, many of them just can’t help but try to create a few of these little gems for themselves.

One thing leads to another and before long you see yourself creating full kits and sharing with your digi-scrap friends left and right.  While this is the course I’ve seen scrappers take many a time, there are those who have chosen not to create kits, but instead to design and sell other digi-scrap products sometimes specific to their favorite graphics program.  For example some designers create templates only while others specialize in creating brushes, tubes, textures, or actions.

So what does the career of a digital scrapbook designer look like?  Basically this career field involves using graphical software to develop products for digital scrapbookers to purchase and then use when making scrappy pages, digital cards and other e-based art.  When it comes to selling your products, there are several distribution options available.  You may consider selling your wares in an online store, auctioning them at E-bay, selling through your own website or blog, or maybe even supplying your products on disks.

A person deciding to walk down this career path will also need to think seriously about whether they intend to sell through someone else or work as a self-represented artist.  Under the right circumstances you may want to do a bit of both.  Going the entrepreneur route or collaborating with others in a partnership of sorts are both viable options for the Digital artist who is focused on designing and selling digi-scrap products.  When selling your goods through someone else it is wise to make sure you have a solid contract that clearly outlines expectations and commissions, and any exclusivity arrangements.

Besides developing products, you’ll find that the most successful designers also create a brand for themselves.  Many times their brand is built around a website name, the designers name, or their personal style.  Sometimes the foundation of their brand rests on the type of product they are selling.  Not to develop a brand is a good way to not be successful.

I’m currently working on a How-To guide for digi-artists walking down this particular career path.  Keep an eye on DSD-Pro to get information on it, as I’ll be sharing more on this in the coming months!  If you haven’t already, now might be the time to grab our RSS feed or sign up for email updates.

Tomorrow we’ll take a look at what the consulting and training career path looks like.

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