Using Twitter & Other Social Media to Boost Your Digi-Scrap Business?

By PChip | Category: Business Coaching Articles, Business Management, News & Events | No Comments »

Social Media is still a fairly new way to market your products and build business recognition. I’ve seen many, many digi-scrap professionals using social media sites such as Facebook and Twitter to announce sales, “talk up” the activity on their sites, and highlight their members, etc. Most folks are telling me they are indeed seeing traffic back to their websites as a result of it. For our industry I’m thinking it might be a good way to market your business – especially because our businesses are web-based.

Maybe social media isn’t for everyone.

According to eMarketer (piggybacking on some data from LinkedIn and Harris Interactive), it seems that only 8 percent of advertisers actually think of Twitter as a “very effective” promotional tool. And the numbers aren’t much different for consumers. Just 8 percent of consumers think the same thing. So my question to use is this – Are you using Social Media to boost your digi-scrap sales? If so, how are you using it? Barb Dybwad wrote an article over at Mashable-The Social Media Guide blog that claims one in five tweets are free brand advertising. She goes on to say,

“Those tweets contains a mix of requests for information about specific products as well as responses to those queries from people’s networks, giving companies an unprecedented window into the concerns and questions customers and potential customers have about their products.”

I think it’s that comment alone that prompted so many responses to your article that specifically addresses the fact that while businesses are using it for marketing and strengthening their brand, there’s still a ton of data that isn’t collected and shared with business owners – so too much is still unknown about it’s worth. As more information is gathered and shared with Twitter members the true power of Twitter as a business tool will quickly be realized.

Now is the Time to Dig Deep into Twitter

Research it’s business uses. Experiment with the service and start learning about the many ways Twitter can be used to help you boost your digi-scrap sales. The same goes for Facebook. Be careful as you do too, because Social Media can be as much of a distraction as it can be a tool. If you find yourself spending too much time “playing” on Social Media sites, step back for a minute and double check what you’ve got going on. Remember to periodically track how much time you may be wasting on Social Media sites. Do games and idle chattering keep you from doing more important business activities? Social sites of all types whether they be micro-blogs like Twitter or community forums, can be like a double edge sword. Great for marketing and great for wasting time too. It’s one area I have to watch all the time! It’s just too easy to get side-tracked. Now don’t get me wrong, there’s nothing wrong with chilling out with friends on social sites. A digi-scrapper who’s all work and no play is going to get burn out really fast. So play and have fun with folks hanging out at Facebook, Twitter, MySpace, and in your favorite community forums. Just be sure to keep a healthy balance in your activities.

DSD-Pro is on Twitter and on Facebook Soon Too

I’ve started playing and working in the Social Media sites to see what I can learn for business purposes and I’m having fun meeting new friends, and reconnecting with old friends along the way. Check us out @DSD_Pro on Twitter and look for our Facebook Fan Page as well. We’re just getting started so there isn’t much to see yet, but soon we’ll have some good digi-scrap business info for you to get your hands on and move your business forward!

Now besides experiencing this media first hand I’m also reading about Marking through Social Media sites. The amount of research available about the marketing potential is massive. Enough to give a person information overload. So I’m taking it a bite size chunk at a time. I’ll pass along to you tips and tricks as I discover them. Please share in the comments section your experience as well. Take a minute and talk to us will ya?

Improve your Business Using Twitter Today!
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