Here’s a few more holiday marketing ideas for you:

Idea One: If your digi-scrap business has an offline side to it, pitch your holiday gift suggestions to newspapers now! October and Novemember are the months when newspapers are at work on the editorial content for their holiday gift guides.  You know - those inserts.  If you didn’t begin contacting them last month then don’t wait even a weekend more!  Do it now.

Get Creative with Your Gift Giving Ideas

The more creative you are with your gift packages - the better your chances of getting feature coverage!  This is a terrific time of year to get those upscale and higher price items selling!

Neiman Marcus does an annual Christmas book that always features high-priced outlandish gift ideas.  I’m talking about gifts that run into the multi-thousand $$ price range.  This gets them a huge amount of press space and it also spurs sales higher than average even for their smaller price items.

If don’t have or don’t want to market a high price item, here are a few (more traditional) ideas you may consider:

• Idea Two: Create a something-of-the-month-club gift package that includes 12 items from your product selection.  This could be a combination of merchandise types, or a set of event tickets and classes relating to a particular theme that are offered once a month, etc.
• Idea Three: If you usually offer single item packages, offer themed gift packages instead.  If you usually offer themed kits, bundle up a set of individual packages for this holiday season.  Bundle your solid paper pack, with a package of overlays or brushes for instance, with a few element packs from your store and admission to a designing class.
• Idea Four: Partner with a local photographer or gift supplier and offer a VIP gift package including a photo shoot and a custom photo album or a digital slide show of their family layouts on a DVD they can display on their TV.

Idea Five: Besides newspapers, local radio and TV stations are hungry for out of the ordinary holiday features.  With the season stretching longer and longer each year, they have more space that needs to be filled. Spend some time coming up with a few unusual story angles and start drumming up interest now.

Package Your Products for Every Size Budget

Idea Six: As you move into the holiday season and start your heavy marketing - assemble a list of gift suggestions to fit every budget.  Include gifts that are under $10, around $50, and over $250, etc.   Then market them based on the price itself!

Think Small for Bigger Sales

Idea Seven: Create products that are easy to stuff into small boxes and Christmas stockings.  Make up some printable coupons.  Offer to provide your products on DVD and CD formats.  Consider creating printable box templates for cut and fold packaging!

~ Nichole Fischer

Tell Others About What You Read Here!

Close Bookmark and Share This Page

Save to Browser Favorites / Bookmarks

Ask backflip blinklist BlogBookmark Bloglines BlogMarks Blogsvine BuddyMarks BUMPzee! CiteULike co.mments Connotea del.icio.us

Digg diigo DotNetKicks DropJack dzone Facebook Fark Faves Feed Me Links Friendsite folkd.com Furl Google

Hugg Jamespot Jeqq Kaboodle kirtsy linkaGoGo LinksMarker Ma.gnolia Mister Wong Mixx MySpace MyWeb Netvouz

Newsvine oneview OnlyWire PlugIM Propeller Reddit Rojo Segnalo Shoutwire Simpy Slashdot Sphere Sphinn

Spurl Squidoo StumbleUpon Technorati ThisNext Twitter Webride Windows Live Worlds Movies Yahoo!

Email This to a Friend

Copy HTML: 

 If you like this then please subscribe to the RSS Feed.

Powered by Bookmarkify™

More »