Two Tips for Digi Scrap Bloggers

By PChip | Category: Business Management, Writing Tips |

Today’s mentoring article is primarily for the digi-scrap professionals who are also bloggers out there.

Blog Tip: Interact with Readers - When a reader reaches out to you with a comment, email or link from their blog - be sure to interact with them. It’s a great way to increase the chances they’ll return, and it’s also good manners. If you interact with those who visit your blog and make it the best experience you can for them and you’ll find that they spread the word for you.

Blog Tip: Update frequently- With RSS feeds people can now be notified of your new post almost immediately. A lot of bloggers I know say that when they publish a new post their stats almost always go up slightly just afterwards as their RSS subscribers log in to have a quick look at their latest musings. Another side benefit of frequent posting is that search engines like it more often these search engines will send their spiders out to index your blog. The more you post the more you’ll get indexed by blog engines like also. I’m not encouraging you to post lots of meaningless content. Write often… and keep it of a high quality.

Bloggers Mini-Tasker: Write at least 3 articles on your blog this week and respond to EVERY single person who leaves a comment.

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Tags: 30-Day Business Challenge, blogging, Business Management

2 comments
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David September 17th, 2007 4:53 pm :
Tip for Day 16: Invest in your visitors appropriately. Appropriately for their position in the sales chain that is.

We’ve read before about the sales funnel - you start with a lot, let them flow smoothly through the funnel, and hopefully many of them pop out the small end as customers beofre jumping back out the top.

Now think about the sales process. AIDA. Get their Attention. Arouse their Interest. Build Desire. Prompt them to take Action.

They will all go through that process. And the further they go, the more likely they are to buy from you.

Those that have already bought from you, assuming your offering is reasonable, are the most likely to buy again. All the way back up the chain - those that have already visited you are more likely to purchase than those that haven’t visited yet.

So when dividing up your time and budget to build relationships with your customers and potential customers, bear that in mind.

To get the best return on your resources, concentrate on previous buyers first, then regular vistors, then occasional visitors and finally the general public.

Seems counter-intuitive at first doesn’t it? Most people set their sights on attracting new people and forget about those already along the sales chain. Pushing people into the funnel without helping those at the thin end move through.

So yes, as the tip above exhorts - write back to your commenters - they have already taken a step to invest in your business - and they are worth more that new vistors in terms of potential for your business success.
PChip September 25th, 2007 7:24 am :
Interesting advice. I’m aware of how important it is to focus my sales efforts based on the customer population. I practice this as well.

However, I’ve not ever actually broken it down in quit the same way you have here - as it pertains to communicating with people. When it comes to “conversation marketing”, I’ve always considered the potential customer of the same worth as the long-time buying customer.

Thanks for sharing your angle on this. I appreciate your view point.